Year-ender: New trends in Chinese consumption in 2021

Glamping

'Glamping', or glamour camping, is now a part of leisure lexicon amid COVID-19 when consumers have to practice social distancing. It involves short driving times, and satisfies people's desire to be close to nature.

Different from traditional camping options, which often involve meticulous packing of tents, ropes, sleeping bags, binoculars, telescopes, foods and beverages, glamping is a new style of high-end camping which provides complete facilities and offers a luggage-free experience.

"In addition to camping necessities, the camping base offers all things you can possibly think of – earplugs, air mattresses, blankets, mosquito repellent, toiletries, meats, barbecue facilities, beer and ice buckets. It is just so convenient. I can just tell my friends: 'Let's go camping and head off with no preparation,' said Beijing's Meng Ke, who has experienced this new type of camping.