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Year-ender: New trends in Chinese consumption in 2021
Updated: Jan 13, 2022
investinchina.chinadaily.com.cn
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Light food
Due to the upgrading of consumption and the improvement of public health awareness, especially as a result of the COVID-19 pandemic, consumers have been paying greater attention to health-related industries, while light food has gained increasing popularity among young people.
Light food, with its low calories, pleasing appearance and healthy concept, has now served not only as an icon of a healthy lifestyle, but also a popular way of social networking for young Chinese consumers.
Euromonitor International, a market research company, indicated that China is currently the fastest-growing market for meal replacements, predicting a market value of 120 billion yuan ($18.5 billion) in 2022.
