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Year-ender: New trends in Chinese consumption in 2021
Updated: Jan 13, 2022
investinchina.chinadaily.com.cn
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Hanfu
With China's impressive economic growth and growing international presence in the last few years, hanfu – a type of traditional Chinese clothing - has become a fashionable trend from a niche hobby, a popularity driven by the internet-savvy young people, or Generation Z consumers.
According to data from people.cn, Chinese hanfu consumers surpassed 2 million in 2018, triple the 2017 levels. A recent report from Guangzhou-based consultancy iiMedia Research estimated that the number of people using hanfu products in China will reach 6.89 million, with total sales expected to reach 10.16 billion yuan ($1.6 billion) in 2021.
