News
Year-ender: New trends in Chinese consumption in 2021
Updated: Jan 13, 2022
investinchina.chinadaily.com.cn
Print
Share - WeChat
LARP games
With sporadic cases of COVID-19 occurring in some regions of China, live action role-playing (LARP) games have rapidly gained in popularity among young Chinese consumers, fueling a multibillion-dollar business.
The most popular LARP game is called jubensha, which usually involves a "whodunit" murder mystery script. Each participant has a different role to play without the knowledge of other players. Participants act out their roles while others try to nab the killer.
According to a report from the Meituan Research Institute, sales revenue of the country's LARP market is expected to exceed 15 billion yuan ($2.32 billion) in 2021, with the number of consumers hitting 9.4 million.
