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Year-ender: New trends in Chinese consumption in 2021
Updated: Jan 13, 2022
investinchina.chinadaily.com.cn
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Home beauty
Home beauty treatments are becoming a new consumption trend in China, as Chinese women are increasingly paying attention to the art of enhancing their natural beauty.
There are more than 20,000 messages about home beauty gadgets on the lifestyle-sharing app Xiaohongshu. And for Chinese women between 20 and 49, nearly 60 percent of surveyed respondents said they have used at least one type of home beauty device, according to a report from CBNData and Tmall Global.
The market size of beauty tools in China in 2021 will be close to 10 billion yuan ($1.56 billion), and in 2026, the figure is estimated to surpass 20 billion yuan. From 2014 to 2019, demand for beauty devices increased from 1.32 million to 6.55 million units, a compound growth rate of 37.79 percent, according to a report from Zhiyan.org.
