There are so many expos around the world each year, and it's not easy to stand out among the crowd. Yet what makes the China International Import Expo (CIIE) special is that it's the first of its kind in the world that is dedicated to import promotion.
The explosive growth of China's middle class means that China is more than willing to buy from the world. But is China ready for the third CIIE, even amid COVID-19 this year?
Watch the video to learn about it!