Premium Fuping persimmons shine at Shenzhen Olé launch

Shaanxi's Fuping persimmons officially hit Shenzhen on January 25, marked by a festive launch at Olé Supermarket in Yitian Holiday Plaza in Nanshan district.

Tianxi Agriculture and Olé Supermarket kicked off their strategic partnership by bringing Fuping persimmons to southern China — a sweet debut that underscores Tianxi's role as a pioneer in China's persimmon industry.

Zhou Liang, deputy secretary of the Party committee of the Premium Supermarket Division at China Resources Vanguard, highlighted that Olé Supermarket is committed to selecting the finest products from home and abroad. He noted that Fuping persimmons from Tianxi Agriculture's certified fresh produce base exemplify top-quality Chinese agricultural products, making this collaboration a true showcase of farm-to-table excellence and Tianxi’s leadership in the persimmon industry.

Lu Yuan, general manager of Shenzhen Yumsun Fruit Co Ltd, remarked that as a long-term partner of China Resources Vanguard, Yumsun Fruit has helped bring Tianxi Agriculture's premium products from Fuping to markets across China. Acting as a solid bridge between production areas and high-end channels, the three parties have together created a "sweet highway" connecting China's top persimmon-growing region directly to the core consumer markets of the Greater Bay Area.

Zhang Yaping, assistant to the president of Dafang Group representing Tianxi Agriculture, thanked strategic partners and consumers for their support. She highlighted Tianxi's seven-year journey in China's persimmon industry—from building top-quality production bases and setting national standards for Fuping dried persimmons, to linking major persimmon regions across the country. Tianxi has grown from a local leader into a driving force shaping the modern, 10-billion-yuan persimmon industry.

Behind this industry achievement lies strong social impact—providing income and jobs for 130,000 farmers in Fuping, earning the "Shi Shi Hong" brand a top position in its category, with exports to over ten countries and regions, and turning a single persimmon cake into a symbol of Chinese culture and tradition. All of this stems from a steadfast commitment to quality regions, craftsmanship, standards, and branding.

The event's success marks a new chapter for Fuping persimmons—rich in China's agricultural tradition and cultural heritage—bringing premium quality and heartfelt value to households through Olé Supermarket.

Tianxi Agriculture will continue overseeing production and securing the supply chain, working with partners to elevate China's persimmon industry and share the story of "Fuping Persimmons·Sweet China" with the world.