Celebrate Chinese New Year in Changchun: Win big with Hongqi

As the 2025 Spring Festival approaches, Changchun city in Northeast China's Jilin province is poised to deliver a unique blend of culture, tourism, and local pride through the "Visit Changchun and Win Great Prizes" campaign. In a groundbreaking collaboration between the Changchun Cultural Tourism Film and Television Investment Group Co and FAW Hongqi, this initiative merges the allure of local tourism with the strength of a beloved Chinese brand.

The campaign, which runs from Jan 21 to Feb 20, aims to boost consumer engagement and create a festive atmosphere for residents and visitors. Participants can join the event via an official mini-program and enjoy various rewards, including tickets to top Changchun attractions, flight and hotel discounts, and high-end electronic products from brands like Huawei and Xiaomi.

The grand prize is the chance to drive the FAW Hongqi Tiangong 08, Hongqi's first pure electric SUV –an epitome of luxury and craftsmanship.

This event marks Changchun's first attempt to integrate local tourism with a prominent domestic brand, offering a fresh and exciting way to experience the city.

It also represents an invitation to people from across China to celebrate the Spring Festival in a vibrant and modern Changchun.