Commercial activities boost consumption and tourism in Xi'an

The "Happy Shopping in Chang'an on New Year's Day and Spring Festival" activities were launched in Xi'an, Shaanxi province, Northwest China on Tuesday, along with a special live broadcast of the New Year City Walk.

Jointly organized by the Xi'an Municipal Bureau of Commerce and the Xi'an Municipal Bureau of Culture and Tourism, the activities aim to promote consumption and tourism.

Nearly 100 participants, including leaders from the Municipal Bureau of Commerce, representatives from industry associations, enterprises and media outlets, attended the event.

Liu Hongtao, head of the Commercial and Trade Service Industry Department of Xi'an Municipal Bureau of Commerce, said at the opening ceremony that integrating commerce, culture and tourism not only enriches the cultural essence of commerce and enhances its quality and appeal, but also leverages the dynamism and innovation of commerce to further boost the city's attractiveness and competitiveness. This integration, he added, is a significant driver of Xi'an's high-quality economic and social development.

The organizers expressed hope that commercial enterprises would capitalize on their strengths, innovate business models, integrate cultural and tourism elements and continuously enhance service quality. Through these efforts, they aim to offer consumers a richer and more diverse shopping experience.

During the event, participating enterprises introduced a series of consumer-focused promotions in retail, dining and hospitality, showcasing vibrant New Year consumption scenes.

The activities were held across five venues, hosted by prominent commercial enterprises in Xi'an. Each venue presented lively New Year's Eve celebrations, illustrating the city's dynamic fusion of commerce, culture and tourism.

The live broadcast connected the main and sub-venues, with event participants providing real-time insights into various highlights.

By leveraging live streaming, the event transcended geographical boundaries, significantly enhancing Xi'an's image and commercial reach. This initiative sets the stage for robust development in commerce, culture and tourism in the new year, supporting Xi'an's aspirations to become an international consumption hub and a leading cultural tourism destination.