Shandong's Caoxian rides high as hanfu sales surge overseas

The beautiful Mamianqun is made in Caoxian county in Heze, Shandong province. [Photo provided to chinadaily.com.cn]

Benefiting from over a decade of development in the performance clothing industry, Caoxian county has established a well-organized market division and a complete industrial chain.

"In the hanfu industry gathering areas in Caoxian, we have achieved the completion of the entire process within five kilometers, from design, production, embroidery, printing, to display, sales, and logistics, significantly improving the cost-effectiveness of our hanfu", said Zhang Longfei, director of the Caoxian county e-commerce service center.