Alshaa's culture, tourism highlights in 2023

A moto festival opens in Alshaa. [Photo/WeChat account of Wenlyu Alshaa]

In 2023, Alshaa League in North China's Inner Mongolia autonomous region continued to expand the brand awareness and reputation of its cultural tourism.

The 2023 Inner Mongolia Cultural Tourism Festival and the "Encounter the Enchanting Golden Autumn" tourism series event were held in Beijing, aiming to attract visitors from across the country.

In the past year, Alshaa's cultural tourism promotional video made an appearance in Times Square, New York. The exquisite visuals of this video, along with other cultural tourism advertisements, attracted significant attention. It reached an accumulated audience of over 11 million people. 

Alshaa's cultural tourism promotional short films were showcased on LED screens at seven airports, including Handan and Dunhuang airports, as well as on the screens of 15 sets of high-speed trains, reaching an accumulated audience of over 4 million people. During the Asian Games, more than 1.7 million people stopped to watch Alshaa's cultural tourism promotional short films at Hangzhou Wulin Square.

In 2023, Alshaa joined the regional cultural tourism alliance of Gansu, Qinghai, Inner Mongolia, and Ningxia. It also established a friendship city relationship with Wuchang district, Wuhan city, and signed a cooperation intention agreement with Dalanzadgad, South Gobi Province, Mongolia.

A series of cultural tourism festival events were grandly held in Alshaa in 2023, including the National Self-Driving Camping Tourism Development Conference, a Populus euphratica festival, the Badain Jaran Desert cultural tourism event series, and a camel nadam, attracting over 8 million visitors.