Guangdong to release 300 million yuan in vouchers to boost consumption

South China's Guangdong plans to issue 300 million yuan ($42.86 million) worth of consumer vouchers to boost consumption confidence and help create a hot consumption atmosphere across the province.

Each of the 21 county-level cities in the province will participate in an event titled "Happy Consumption in Guangdong", organized by the Guangdong provincial department of culture and tourism, according to a statement released by the department.

The event will last to the end of January, it said.

The vouchers can be used in designated offline shopping malls, supermarkets, gas stations, catering, and related stores, while the retail catering mini-program consumption vouchers can be used online on the WeChat mini-programs of designated retail and catering merchants in the province, according to the statement.

The cultural and tourism consumption vouchers can be used on various occasions, including for tourism events and accommodation and buying scenic spot tickets, educational tourism products, tourism equipment, and products in the province, which has a population of more than 127 million, the statement said.

Meanwhile, online retailer Vipshop will distribute more than 30 million yuan worth of coupons and red envelope benefits to the residents in Guangdong, and its competitor Suning.com will offer another 20 million yuan in household appliance subsidies to consumers during the event.