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Ningxia promotes the integration of culture and tourism

Updated: Jan 16, 2023 Print
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In 2023, Ningxia will implement the "cultural and tourism innovation and upgrading" project, focusing on the construction of the upgraded version of "21 scenic sites of Ningxia", including Helan park, the starry night sky in the desert, the Guyuan terraces, the scientific and technological innovation of Ningdong, and the new look of Minning, in a bid to speed up the construction of international tourism destinations and promote the food and wine of Ningxia to the world.

"21 scenic sites of Ningxia" is a series of new landscapes with cultural connotations, and is constructed on the basis of inheriting the old "eight scenic sites", the "eight scenic sites of the north" and the "ten new scenic sites" of Ningxia. These landscapes bear local historical and cultural connotations and display the new look of high-quality development in Ningxia.

According to the responsible person of the Department of Culture and Tourism of Ningxia Hui Autonomous Region, in 2023, Ningxia will take the construction of the "21 scenic sites" as the foundation, giving full play to the comprehensive driving advantages of the cultural and tourism industry and tapping into the rich cultural connotations of the landscape. With the help of the Wine Culture and Tourism Expo, the Northwest Cultural and Tourism Summit, "one city, one brand" and other cultural and tourism promotional activities, as well as traditional media, new media, digital platforms and other carriers, Ningxia will make every effort to build the "21 scenic sites" into its business card for local development, further enhancing brand awareness and the reputation of cultural tourism in Ningxia, making it an important carrier to promote consumption and rural revitalization, and contributing to the ecological protection and construction of high-quality development pilot areas in the Yellow River basin.

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