The 7th China Intangible Cultural Heritage Expo will be held from August 25 to 29 in Jinan, Shandong province.
The national-level expo features wide influence, large scale, high standards and various categories. It is held every two years, and the first China Intangible Cultural Heritage Expo was held in October 2010 in Jinan.
The 6th China Intangible Cultural Heritage Expo was held from October 23 to 27, 2020. It initiated a "cloud exhibition" to promote sales of popular intangible cultural heritage products, and the online and offline daily sales reached nearly 100,000 yuan (about $14,685).
The number of views of the exhibition topped 50 million within five days.
During the expo, media reports were written and 61 live events were broadcast live, and the number of video playbacks was 36.56 million, achieving a good publicity effect.
The expo has rich content and diverse forms. It has achieved social benefits and been recognized by the public.