Small town makes big waves in e-commerce livestreaming

Sellers at a clothing distribution center in the eastern Chinese city of Changshu garner a daily turnover of about 400 million yuan (around $60 million), just through talking to their phone screens.

As large as about 500 football pitches, the Changshu Garments Town is home to 35 wholesale clothing markets where hundreds of thousands of people hustle around some 30,000 clothing stores every day.

Distributors in the markets, however, are no longer satisfied with the traditional offline transactions, jumping on the bandwagon of e-commerce livestreaming and making waves in the biggest clothing distribution center in East China.

Among them, Yan Ke is one of the most successful livestreamers who could attract more than 60,000 viewers and achieve a business turnover of about 400,000 yuan in less than 30 minutes.