Specialty lotus leaf tea in Xiong'an eyes brand upgrade

A branding design competition for the lotus leaf tea specialty produced in Xiong'an New Area, North China's Hebei province, opened in Beijing on January 9, to solicit outstanding creative ideas to give local lotus leaf tea a new look.

This event was hosted by the Public Service Bureau of the Hebei Xiong'an New Area Management Committee, with the competition judges, representatives from lotus leaf tea companies, and journalists in attendance.

The design competition aims to collect a batch of creative lotus leaf tea logos that can reflect the rich cultural elements of Baiyangdian and characteristics of Xiong'an New Area. The logos are expected to help Xiong'an build its lotus leaf tea brand and promote local agricultural products internationally.

The establishment of the Xiong'an New Area is a major historic and strategic choice made by the Communist Party of China. It is of national significance and will be a strategy crucial for a millennium to come.

The Xiong'an lotus leaf tea, produced in Baiyangdian, known as the pearl of North China, in Xiong'an New Area, boasts a long history.

In recent years, tea has gained increasing popularity in the tea market for its pleasant turquoise color, mellow taste, and health effects.

Gao Lichun, Director of the Public Service Bureau of the Management Committee of Hebei Xiong'an New Area, said that adhering to high standards, high quality, and strict requirements, the Xiong'an New Area will leverage good policies in the new era and strive to open up a new page for the regional brands of Xiong'an New Area.

With the brilliant creative elements from this competition, Xiong'an lotus leaf tea aims to become representative of the culture of Xiong'an New Area, and help accelerate the transformation of Xiong'an cultural resources into a cultural industry.