Shanxi cultural brands shine in Shanghai

Shanxi showcased its rich array of folk customs, cultural products and intangible cultural heritage at an expo of cultural and creative merchandise and performing arts that coincided with the 12th China Art Festival in Shanghai that took place between May 19 and 22.

On display were fine tourist products, cultural products, traditional crafts and intangible cultural heritage – and in addition 62 theatrical dramas and art shows were staged at the Shanxi exhibition area at the expo. 

More than 30 culture companies and over 20 art troupes based in Shanxi promoted some 100 projects and 20 folk arts shows during the four-day event, with visitors to the Shanxi exhibition area topping 30,000 on the expo opening day alone.