Kweichou Moutai Group

Kweichou Moutai Group (贵州茅台集团) was established in Maotai, a town in northern Guizhou province, in 1951. Maotai is located next to the beautiful Chishui River, with an average elevation of 423 meters.

The group has over 30,000 employers, its headquarters cover an area of 10,653 mu (710.2 hectares), and its buildings cover an area of 3.5 million square meters. The group has 30 wholly owned subsidiaries and proprietary companies, and has shares in 21 companies involved in liquor, wine, securities, banking, insurance, property, scientific research, tourism, and real estate development.

Kweichou Moutai Group’s total income in 2016 was 50.24 billion yuan ($7.8 billion) including tax, with a profit of 25.11 billion yuan. The group’s assets total 139.6 billion yuan, and it accounts for 72 percent of the liquor industry’s foreign exchange through exports. Within the Chinese liquor industry, it ranks first in total profit, per capita profit, profit tax, total tax payment, tax payment per person, total market value of shares, brand value, and operating receipts.

Kweichou Maotai Liquor, the group’s leading product, is one of China’s most recognizable products, and represents China’s national industry and commerce around the world. It won gold at the Panama World Fair in 1951 and is one of the world’s three most famous distilled spirts, the other two being French Cognac and the UK’s Scotch whiskey. It has won various international gold awards throughout the past century, and remains number one in evaluations of famous domestic liquor. It is now recognized as the “national liquor”.

As one of China’s top 500 companies, Kweichou Moutai Group ranked among the most admired Chinese companies in Fortune magazine and on the Forbes list of global quoted companies. It also won the Huazun Cup Award in 2016 with a brand value of 128.59 billion yuan, and was the first liquor company in China to exceed 100 billion yuan in brand value.

Official website: http://www.china-moutai.com/