Zhuhai exhibition team shines at ICIF

The Zhuhai exhibition team appeared at the China (Shenzhen) International Cultural Industries Fair (ICIF) for the 14th time and fully presented the city's image and cultural and creative achievements. 

The Zhuhai exhibition, located in the No.1 exhibition hall at the Shenzhen Convention & Exhibition Center, covers an area of 302 square meters. The exhibition design was based on the Zhuhai Opera House and the Hong Kong-Zhuhai-Macao Bridge, taking full advantage of the city's beautiful landscape. The intangible cultural heritage sector, souvenir sector, and Yi Feng Ecological Park are highlights of the Zhuhai exhibition, and served as great representatives of Zhuhai's culture.

Themed around"A promising future with culture, a better life with technology", the Zhuhai exhibition group shares the achievements of Zhuhai's cultural industry, and introduces the city's industrial policies, business environment, image, souvenirs, cultural industrial parks, special bases, key cultural enterprises and cultural tourism.

Visitors swarm to the 14th ICIF，which began on May 10 at the Shenzhen Convention & Exhibition Center. [Photo by Zeng Yao/ cnepaper.com]

Eight local cultural and creative industrial parks and special bases, including the national technology incubator V12 Cultural Creative Park, set up a special exhibition area for the Zhuhai Cultural and Creative Industrial Park, showcasing its industrial development plan, investment environment, and preferential policies.

The souvenir sector, continuing with last year's style, displayed more than 100 cultural tourism souvenirs from 17 souvenir enterprises, including crafts, daily necessities, and special agricultural products.

The Zhuhai exhibition team also attached great importance to the integration of culture and tourism, emphasizing Zhuhai's key cultural tourism resources and important events, including the Zhuhai Opera House, the China International Aviation & Aerospace Exhibition, the China International Circus Festival, the Shark Music Festival, and the Beishan Music Festival.

To attract more participants, the Zhuhai Culture, Sports and Tourism Bureau will arrange for the members of the Zhuhai Cultural Industry Association and university students to take part in the ICIF, allowing them to learn about the current state and future of the Zhuhai cultural industry and discover its tremendous development potential.