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Yili remains top food company on Chinese brands list
Updated: Mar 29, 2018
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The 2018 BrandZ Top 100 Most Valuable Chinese Brands list released on March 26. [Photo/nmgnews]
China's biggest dairy producer, Inner Mongolia Yili Industrial Group Co Ltd came 19th on the 2018 BrandZ Top 100 Most Valuable Chinese Brands list released by market observation firms Kantar Millward Brown and Wire & Plastic Products Group on March 26.
With a brand value of $7 billion, Yili tops the food and dairy enterprises on the list for the sixth consecutive year.
The ranking and brand value was based on companies' financial data as well as consumer opinions gathered from interviews with over 400,000 Chinese consumers.
Yili has continued to enhance its market presence by focusing on quality control and innovation.
In 2017, it was named as the only supplier of dairy products for the Beijing 2022 Olympic and Paralympic Winter Games, building a reputation around the world.
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