Advancing the "Beijng Spirit", Beijing has assumed the responsibility of promoting greater prosperity of the capital's socialist culture and deepening reforms of its cultural mechanisms.
Beijing's cultural and creative industry has become an important pillar industry and a new growth point for the capital's economy.
Beijing's cultural and creative industry has nine categories, including culture and arts, press and publications, advertising and conventions and exhibitions. By strengthening its industrial macro-guidance, Beijing has established a policy to guide the cultural and creative industry.
It has implemented a strategy of industrial developments driven by projects, launched key projects, including a project on a national-level advertising industry demonstration zone, accelerated developments, boosted construction of clusters of its cultural and creative sectors, and strengthened its cultural trade platforms.
By the end of 2011, Beijing had established 63 cultural and creative clusters displaying Beijing's cultural charms.
In 2016, the added value of Beijing's cultural and creative industry was 357.05 billion yuan ($ 54.04 billion), a growth rate of 12.3 percent over 2015, accounting for 14.3 percent of Beijing's GDP. Beijing's revenue from the cultural and creative enterprises that are larger than a specific size (usually with an annual revenue over 10 million yuan or more than 50 employees) exceeded 1.40 trillion yuan ($ 211.90 billion), a year-on-year increase of 7.3 percent or 3.6 percentage points higher than the growth rate of revenue from Beijing's tertiary industry.