Grassland beef and mutton delivered across China

Inner Mongolia launched a seed campaign in 2016 to boost its beef and mutton industry through systemic livestock breeding, e-commerce and a modern logistics chain to promote the delivery of regional organic red meat to dining tables across China.

Inner Mongolia has established China’s largest cattle and sheep industry base, with the ability to breed 200,000 sheep per year. Last year, the region's livestock population reached 136 million, marking the 12th consecutive year the livestock population has exceeded 100 million.

Workers process mutton at the Dazhuangyuan Meat Industry Company in Xilin Gol League, Inner Mongolia autonomous region, on July 5. [Photo/Xinhua]

A herdsman guides cattle on the prairie in Sonid Right Banner, Xilin Gol League, Inner Mongolia autonomous region, on July 12. [Photo/Xinhua]

Workers process mutton at the Dazhuangyuan Meat Industry Company in Xilin Gol League, Inner Mongolia autonomous region, on July 5. [Photo/Xinhua]

A herd of sheep graze on the prairie in Abag Banner, Xilin Gol League, Inner Mongolia autonomous region, on July 9. [Photo/Xinhua]

A worker browses an e-commerce website for selling mutton in Xilinhot, Inner Mongolia autonomous region. [Photo/Xinhua]