Sporting goods firms set strong showing in Shanghai

A Zhuhai delegation composed of nine local companies and 13 exchange departments will participate in the 35th China International Sporting Goods Show, or China Sport Show, in Shanghai from May 23 to 25. It will be headed by the city Culture, Sports & Tourism Bureau and organized by the Zhuhai Sports Commercial Association.

China International Sporting Goods exhibit

As the only national-class, international, and professional trade event for the sports industry in China, the China Sport Show has become the largest and most influential such exhibition in the Asia-Pacific region. Held at the National Exhibition & Convention Center, it provides a venue for the widest scope of exhibits for fitness, sporting goods and recreation, outdoor and leisure, and more.

With an exhibition area of 200,000 sq m and five themed exhibition zones, the China Sport Show 2017 will attract more than 1,100 famous enterprises from home and abroad.

Exhibit at the China Sport Show [Photos courtesy Zhuhai Daily]

The Sports Industry Department official of the Zhuhai Culture, Sports & Tourism Bureau said that exhibitors will showcase Zhuhai's new sports goods industry via demonstrations, promotions, new releases, and sales. Location superiority, policy advantages, and large-scale sports events will be displayed. This is designed to promote industrial development, broaden investment channels, and attract powerful projects with strong market potential to settle in the city. Meanwhile, the Zhuhai delegation will learn from other cities regarding stadium facilities and project operations.