The 2025 Intangible Cultural Heritage (ICH) Brand Promotion Week kicked off on Sunday in Dali, Yunnan province, showcasing over 120 renowned ICH brands from across China. With themes like “Heritage + Technology” and “Heritage + Design”, the event includes product exhibitions, brand workshops, new launches and networking platforms. Visitors can experience, purchase, and engage with traditional crafts in innovative, everyday ways.
Intangible Cultural Heritage
Captivating craftsmanship of dragon and phoenix bronze mirror
Cultural Exchange
Shanghai tea salon in London brews cultural ties