Xi'an launches consumption promotion events

The 2025 Xi'an Flower Viewing Season Consumption Promotion Events started in Xi'an on April 5 and will run until May 31. It integrates natural beauty and consumption vitality, offering citizens and tourists a colorful spring feast.

Each flower viewing spot has home decoration, automobiles, home appliances, and digital product sales areas to promote the trade-in policy. They offer activities such as prize draws and coupon distribution, allowing people to enjoy the spring scenery and great deals.

The events also feature various delicacies, intangible cultural heritage handicrafts, and unique Chinese cultural creative products. Tourists can feel the unique charm of intangible cultural heritage whileintangible cultural heritageinheritors demonstrate their wonderful skills.

Counties and districts have also set up live-streaming sites at the flower viewing spots, inviting streaming experts to encourage the consumption of local specialty products and promote Xi'an's high-quality brands nationwide.