Old Tai'an brand explores new avenues

A beautiful handicraft made by the cultural creative company Tong Jin Chan, one of the third China Time-honored Brands from Feicheng, Shandong's Taian. [Photo/WeChat account: taianfabu]

The cultural creative company Tong Jin Chan, one of the third China Time-honored Brands from Feicheng, Shandong's Taian, has been exploring new ways to attract young consumers in recent years.

The core of the Tong Jin Chan brand lies in the Nie family's copper casting craftsmanship, which is a provincial-level intangible cultural heritage project that originated in 1850. Through six generations of inheritance, the products have adhered to traditional craftsmanship while continuously injecting innovative thinking.

Tong Jin Chan has become a benchmark in copperware and has become a modern enterprise integrating research and development, design, production, and sales. Its copper products are sold nationwide and in multiple countries and regions overseas.

As one of the third batch of Chinese time-honored brands, Tong Jin Chan maintains the spirit of craftsmanship by combining traditional intangible cultural heritage skills with modern aesthetics and market demands. It continuously innovates its designs and marketing, and enhances the participation and identification of young people, making it more appealing to younger generations.

In terms of innovative business models, Tong Jin Chan closely follows national trends by cleverly integrating traditional elements with modern design to create products that appeal to young people.

For example, the company has designed a series of copper sculptures inspired by the character Sun Wukong from the Chinese classic novel Journey to the West. These sculptures not only have lifelike appearances but also incorporate modern animation elements, making them popular among young consumers.