OVC brings consumer benefits to residents

On Nov 2 and 3, the 2024 China (Wuhan) Automobile Culture Festival and Wuhan 15-Minute Convenience Life Festival were held in the Wuhan East Lake High-tech Development Zone (Optics Valley of China, or OVC). Citizens enjoyed car exhibitions, purchased home appliances, savored delicious food, and watched performances.

Since the beginning of this year, OVC has been hosting various consumer activities, offering discounts on cars, home appliances, dining, and accommodation vouchers, continuously revitalizing consumer vitality.

The 2024 China (Wuhan) Automobile Culture Festival is held in OVC. [Photo/WeChat account of Optics Valley of China]

The 2024 China (Wuhan) Automobile Culture Festival attracted over 10 car companies like BYD, NIO, and Tesla, showcasing new models with advanced technology and interactive intelligence. The event resulted in the sale of 853 cars with intended transactions exceeding 100 million yuan ($13.97 million).

At the Wuhan 15-Minute Convenience Life Festival, which attracted over 78,000 participants, stores and malls set up booths offering food sales, parent-child activities, cultural experiences, trade-in services, and convenience services.

The Wuhan 15-Minute Convenience Life Festival is held in OVC. [Photo/WeChat account of Optics Valley of China]

OVC has invested over 2 million yuan this year and collaborated with platforms like Meituan and Douyin to distribute 2024 OVC dining and accommodation vouchers, allowing residents to enjoy shopping in OVC economically.

Since April, OVC has organized 43 companies to participate in trade-in activities at city and provincial levels, distributing around 4.5 million yuan worth of vouchers and generating over 10,000 orders.

Residents participate in a trade-in activity. [Photo/WeChat account of Optics Valley of China]

In the first three quarters of this year, the total retail sales of consumer goods in OVC increased by 19 percent, with a 74.2 percent growth in new energy vehicles, 139.8 percent in daily necessities, and 60.7 percent in food. 

OVC will continue to enrich consumer experiences, optimize supply, and provide more consumer benefits for residents.