Over 43,000 Zhejiang buyers ready for $5 billion spending at upcoming CIIE

The 7th China International Import Expo (CIIE), set for Nov 5–10 in Shanghai, will see a major delegation from Zhejiang province, with over 43,000 buyers and an anticipated purchasing volume exceeding $5 billion.

Both the number of Zhejiang's registered professional buyers and projected spending rank among the top nationwide, according to the Zhejiang Provincial Department of Commerce.

Li Xin, director of Zhejiang's CIIE delegation office, noted that among Zhejiang's buyers, 33.9 percent represent food and agriculture, 24.2 percent are from technology and equipment, and 18.6 percent focus on consumer goods. The delegation also includes active buyers from the automotive, medical devices, healthcare, and service trade industries.

Zhejiang aims to use CIIE to expand its consumer market, support industrial upgrades, and attract projects that enhance industrial value chains and support import substitution. The province has planned 23 events, such as the flagship China (Zhejiang) Global Digital Economy and High-Tech Industry Summit, in order to focus on digital economy and innovation, plus 22 other activities in international procurement, investment promotion, and cultural exchange.

This year's summit has attracted new participants like Walmart, Otis, Boston Scientific, and Olympus, along with the Chinese American Chamber of Commerce and Germany's BVMW. So far, over 70 multinational companies from 15 countries and regions have registered, with a strong presence from the United States, Germany, Japan, and the United Kingdom, including a 60-percent share of Fortune 500 and industry leaders.

Exhibits in Zhejiang's pavilion will exhibit the province's technological advancements, such as the Unitree humanoid robots and the Zeekr smart manufacturing factory. Cultural displays will highlight 63 historic industries, including traditional crafts like silk, green tea, and porcelain.

Throughout CIIE, Zhejiang will host signing ceremonies and networking events, including the Zhejiang Import Platform Promotion, focusing on international trade partnerships and healthcare procurement.