Ordos cashmere shines at Paris Fashion Week

A grand fashion show for Ordos cashmere is held in Paris on Sept 26. [Photo/Nuan News]

The Ordos Cashmere Fashion Day made a stunning debut at Paris Fashion Week on Sept 26 at the iconic Palais Brongniart, captivating the fashion capital.

The event gathered representatives from the China-France Chamber of Commerce, the China Council for the Promotion of International Trade in France, professional buyers, fashion influencers, and major media outlets from both countries.

Ordos, a city renowned for its superior cashmere, showcased its top brands. The exquisite craftsmanship and profound design heritage of Ordos cashmere impressed the global fashion community.

Various activities were held during the Ordos Cashmere Fashion Day, including the Ordos Cashmere Industry Chain Promotion Conference in Europe, a grand cashmere fashion show, trade exhibitions, and networking forums.

A cooperation agreement between the Ordos Council for the Promotion of International Trade and the TRANOÏ exhibition is signed on Sept 26. [Photo/Nuan News]

Representatives from Ordos' agriculture and animal husbandry bureau, high-tech industrial zone, and Erdos Cashmere Group showed how the city's resource and industrial advantages have helped build a world-class cashmere industry. They extended a heartfelt invitation to the European market from "China's Cashmere Capital".

A significant highlight was the signing of a cooperation agreement between the Ordos Council for the Promotion of International Trade and the TRANOÏ exhibition.

This partnership aims to enhance the international visibility of Ordos' cashmere industry through exhibition collaborations, design exchanges, market promotions, trade negotiations, and fashion trend research, facilitating the global development of Chinese cashmere brands.

Purchasers negotiate deals with Erdos Cashmere Group. [Photo/Nuan News]