The Xi'an branch-venue event of China Tourism Day was launched on May 19, along with the 2024 Xi'an Qinling Ecotourism Season.
This year's China Tourism Day features the tagline "Traveling in China, Living a Happy Life". At the Xi'an branch-venue, 16 measures to benefit the people were announced, including discounts on tickets to scenic spots, specialized cultural and tourism activity promotions, and livestreams of popular tourist products.
Additionally, 31 unique activities were introduced to meet people's diverse tourism demands, aiming to unleash cultural and tourism consumption and enhance satisfaction among visitors.
During the event, a public call for civilized tourism was made, advocating for green and civilized travel.
In addition, an exhibition focused on displaying cultural and creative tourism products from various districts in Xi'an and intangible cultural heritage items was held, allowing visitors to explore the rich and diverse tourism attractions of Xi'an.
The 2024 Xi'an Qinling Ecotourism Season will run until the end of December, continuing to boost consumption.
Throughout the event, various districts along the Qinling Mountains and key scenic areas plan to host 33 cultural and tourism activities across five categories, and introduce 13 premium micro-vacation routes.
Additionally, multiple cultural and tourism benefits and discount activities will be introduced to facilitate shared regional cultural and tourism benefits and inter-regional tourist exchanges.