China establishes culture IP integration and development alliance

The Chinese culture IP integration and development alliance was established at an industrial seminar recently held in Beijing. It aims at connecting organizations, scholars, platforms and other resources to support the incubation and operation of cultural IP products.

The alliance was initiated by the China Media Group's Xiangwu Index Studio, Guanghua Idea, Luoyang Guosheng City Leisure Industry Ltd and Beijing Digibox Technology Co Ltd, targeting a merger of cross-industry cooperation.

In late December, the seminar focusing on the urban and rural wide-spread cultural cases in 2023 was held in Beijing and participants who experienced the cases, experts and businesspersons exchanged ideas and explored effective paths to enhance the cultural factors that showcase the urban-rural identity.

During the seminar, a list of cities which have showed the most influential cultural identity of 2023 was released. Hangzhou, Chengdu, Xi'an, Beijing and Zibo made it onto the list.

Lan Hongtao, deputy director of the cultural, media and tourism bureau of the city of Luoyang, said at the seminar that, since the beginning of this year, Luoyang has integrated cultural heritage preservation with it utilization, focusing on innovation-driven transformation of the industry.

The Luoyang government has empowered performance scenes with digital technology, allowing visitors to become part of the scenery during the shows. The immersive performance "The Wonders of Luo" has attracted over 50,000 visitors since its launch in late May, with an average seat occupancy rate of nearly 85 percent during the summer vacation and National Day holidays.