Jinan holds time-honored brand shopping festival

A New Year shopping festival themed on time-honored brands kicked off in Jinan on Dec 28, gathering nearly 200 time-honored brands from across the country.

The brands showcased tens of thousands of high-quality New Year products featuring specialty foods, snacks, folk culture, and exquisite craftsmanship.

The shopping festival was meant to fully leverage the positive role of time-honored brands in stimulating consumption, boosting consumer confidence, and promoting traditional culture.

In addition, the festival will incorporate rich traditional culture and adopt a synchronized online and offline approach to create a nationwide shopping extravaganza for trendy Chinese products during the Spring Festival season.

Each time-honored brand enterprise will also offer special on-site promotions for New Year products, including discounts and special deals, providing great value for consumers.