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All-new Dongfeng SHINE debuts in Saudi Arabia

Updated: Dec 13, 2023 en.whkfq.gov.cn Print
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The all-new Dongfeng SHINE is released in Saudi Arabia. [Photo provided to en.whkfq.gov.cn]

The all-new Dongfeng SHINE was recently launched and released for sale in Jeddah, Saudi Arabia, marking a new chapter for Dongfeng in the Middle East.

Witnessed by automotive professionals, media, and guests, the all-new SHINE made a stunning debut, showcasing its technological prowess, stylish design, high-end performance, and exceptional quality.

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The all-new Dongfeng SHINE is promoted in Saudi Arabia. [Photo provided to en.whkfq.gov.cn]

The exterior of the new production model is more avant-garde, with sporty wheels and colorful calipers. The interior features a dual-tone design and a 13-inch large central control screen, while the sporty integrated leather seats with racing logos highlight its dynamic charm.

During the event, over 100 invited guests participated in test drives along the Jeddah Al-Hamra Corniche coastal road.

"We believe the SHINE will be well-received in Saudi Arabia," said Albert Venter, the Dongfeng brand director at Universal Motors Agency.

In the future, the SHINE will continue to expand its overseas presence, with plans to further penetrate markets in the Middle East such as Oman and the United Arab Emirates, actively promoting the influence of Chinese brands abroad.


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