Jilin enjoys snow business

Updated: Dec 7, 2023 By Liu Mingtai and Zhou Huiying China Daily Global Print
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Xu Guanghui teaches his 20-month-old granddaughter skiing at the Miaoxiangshan Ski Resort in Changchun, Jilin. [PHOTO BY MA NAN/FOR CHINA DAILY]

In recent years, with the improvements to infrastructure and tourism, Jilin's winter tourism sector is taking large strides toward internationalization and toward creating an economic system based on ice and snow.

From skiing to cultural experiences, Jilin is turning its winter resources into a new driving force for economic development.

The province has identified tourism as a 1 trillion yuan pillar industry during the 14th Five-Year Plan (2021-25) period, with winter tourism occupying a significant portion, according to its official paper.

To reach this goal, Jilin has drawn up an action plan to increase its winter tourism revenues to 500 billion yuan ($70 million) within five years.

Located at the same latitude as the Alps and the Rocky Mountains, the Changbai Mountain region is well-known for powdery snow that lasts throughout the winter thanks to consistently frigid temperatures, which also makes Jilin one of China's top ski destinations.

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