Harbin City Brand Creativity Summit kicks off

The 2023 Harbin City Brand Creativity Summit, jointly organized by the Harbin municipal government and the China Advertising Association (CAA), successfully kicked off in Harbin, the capital city of China's northernmost Heilongjiang province, on Aug 22.

Experts, scholars, industry elites, marketing masters, and well-known media personnel from all over the country gathered in the city to exchange ideas and discuss topics such as urban branding, creative design, cultural industry development, and sustainable urban development.

During this period, the CAA Brand Development and Creative Center and the CAA Heilongjiang Operation Center unveiled their nameplates in the creative design industrial park of the Harbin New Zone.

After the opening ceremony, two themed forums, "City · Creativity · Future" and "Taking Advantage of the Asian Winter Games to Blossom Harbin," were held.

A roundtable dialogue on "creativity and design industry development trends in the era of artificial intelligence and metaverse technology" was also conducted.

Supplementary activities, such as an urban construction exchange meeting on rediscovering the value of Harbin, were also held.