Traditional culture drives rural vitalization

However, in 2020, many costumes piled up in factories when performances were canceled due to COVID-19 pandemic prevention and control measures, forcing numerous makers of such outfits to produce hanfu.

Those running hanfu businesses in Daiji focused on affordable clothing, with prices ranging from 100 yuan to 500 yuan.

Using the long-term development of the e-commerce industry and advanced industrial chain for costumes, business owners in Daiji were quick to introduce a batch of affordable hanfu outfits priced at about 100 yuan on major e-commerce platforms. The clothing not only attracted many young people, but also brought in numerous orders from across the country.

Meng Xiaoxia, director of the Caoxian original design center for hanfu in Daiji, said, "The complete chain of the hanfu industry enables us to reduce costs, so that the hanfu produced in our town is affordable."