Putuo boosts nighttime economy

Putuo district in Zhoushan, East China's Zhejiang province, has been making efforts to boost nighttime consumption.

For example, authorities have held a series of activities such as food festivals and beer festivals, and have upgraded food stalls to provide new experiences to residents.

Authorities have also rolled out night fairs, night tours and night performances to cultivate more business models.

In addition, the local government has been tapping into its natural resources to develop a characteristic nighttime economy on its islands, with beach volleyball competitions, concerts, camping and outdoor movie screenings featured.

Authorities have also distributed consumption coupons for various cultural and sporting events, including sailing competitions, musical festivals and intangible cultural heritage exhibitions, to enrich locals' spiritual lives.

Putuo was listed among provincial demonstration areas for bolstering nighttime economy in 2022.