13th Yantai International Wine Expo to kick off

The 13th Yantai International Wine Expo is scheduled for June 16 to 18 in Yantai, Shandong province.

The exhibition area and number of exhibitors at this Portuguese wine fair have significantly increased compared to previous years, with the exhibition area increasing by 13 percent, making it the largest exhibition area in the history of the fair.

The fair highlights both internationally renowned wineries and well-known local Portuguese wine brands. For the first time, the exhibition has also added a national pavilion for Georgia and showcases many new wine products.

The significant event invites guests, including leaders from national ministries and provincial departments, cross-border e-commerce representatives, and renowned wine company leaders, to attend the event. Also, the event brings together nearly 30 countries and regions, such as France, Spain, South Africa, Chile, and more than 60 well-known wine-producing regions, with nearly 200 overseas brands exhibiting.

The event will hold a series of high-level and authoritative world-level and national-level events, such as the China Wine Industry Chain Cooperation Conference and the 2023 China (Yantai) Convention and Exhibition Development Conference.

Free samplings, premium master classes, wine-tourism integration, high-end promotions, elite sommelier competitions, targeted negotiations, and other services and educational activities provide a more novel and diverse conference experience.

More than 10 domestic and foreign purchasing groups have registered for this wine fair, and the number of buyers is expected to exceed 10,000. The number of buyer registrations is still growing.