Harbin establishes home appliance export trade alliance

A home appliance export trade alliance was officially launched in the Harbin Economic Development Zone in Harbin, the capital city of China's northernmost Heilongjiang province, on May 19.

The first members include over 20 leading small home appliance brands from China.

The alliance will fully leverage Harbin's advantages to promote collaboration between Harbin municipal government, industry associations, and professional committees with cross-border e-commerce, foreign trade enterprises, and small home appliance manufacturing companies.

This will lead to greater policy support, resource pooling, complementary advantages, and information sharing, forming a united effort to boost the development of small home appliance exports, while also encouraging more home appliance manufacturing brands to settle in Harbin.

As the initiator of the alliance, Linghang Digital Trade Technology Co will assume responsibility for building a new channel for Harbin's foreign trade exports, helping small home appliance brands from China go global.

Meanwhile, introducing Russian cross-border e-commerce platforms such as OZON and Yandex will help these brands enter the Russian market faster so they can directly reach Russian consumers.