Livestreaming, short-video platforms become job hunting sites

Recruitment through livestreaming and short-video platforms has become a new way for blue-collar workers to apply for jobs, according to a new report released by China New Employment Patterns Research Center.

Based on a survey on short-video platform Kuaishou, the report said the proportion of blue-collar workers seeking jobs via short video or livestreaming platforms increased 12.4 percent in 2022 compared with one or two years ago.

The blossoming of digital technologies in recent years has spawned new types of jobs, such as delivery workers and logistics couriers. Moreover, blue-collar workers are able to obtain and compare different job information on websites, social media and short-video platforms and make their optimal choices, the report said.

Kuaishou launched its blue-collar recruitment business Kuaipin last year, which has attracted 250 million blue-collar workers monthly, with more than 100,000 enterprises offering recruitment positions. 

The report also noted the average monthly income of blue-collar groups ranges from 5,000 to 8,000 yuan, while the number of resumes sent by blue-collar workers engaged in manufacturing is more than 3 times than that in the service industry.

fanfeifei@chinadaily.com.cn