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Updated: Dec 29, 2022 chinaservicesinfo.com Print
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Olympic fervor boosts Chinas winter sports market

China's Gu Ailing competes in the women's free ski slope style qualification at the 2022 Beijing Olympics in Genting Snow Park, Zhangjiakou, China, Feb 14, 2022. [Photo by Wei Xiaohao\chinadaily.com.cn]

Driven by the Beijing Winter Olympics, business opportunities in China's ice and snow sports market have accelerated as hundreds of millions of Chinese have developed a "crush" on winter sports and foreign investors are eager to pitch in.

The market value is expected to exceed 800 billion yuan (about $113.41 billion) this year. By 2025, total revenue in China's ice and snow sector is expected to reach 1 trillion yuan, with more than 500 million people projected to participate in ice and snow activities,

 

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