Tsingtao Brewery puts FIFA World Cup Qatar 2022 on tap

Tsingtao Brewery launches soccer-themed beer products to woo consumers during the FIFA World Cup Qatar 2022. [Photo provided to chinadaily.com.cn]

Tsingtao Brewery, the world's fifth-largest brewery based in Qingdao, Shandong province, is holding a 28-day soccer carnival for soccer fans during the FIFA World Cup Qatar 2022.

Nine locations will host parties where internet superstars will be welcomed to watch soccer matches with soccer fans. To add to the fun, other online and offline interactive activities will also be offered.

Beer consumption is expected to soar during the soccer event, and Tsingtao Brewery has launched soccer-themed beer products featuring specially-designed beer cans to woo consumers.