In recent years, Zhangjiajie has closely followed the strategic goal of building a world-class tourism destination. Holding high the banner of win-win development with an open mind to the world, Zhangjiajie has taken the lead to make the "cake" of the tourism market bigger, gathered high-quality resources, thus driving and enhancing the comprehensive strength and core competitiveness of regional tourism brands.
According to data, at present, Zhangjiajie's inbound tourist source has reached 133 countries and regions, and the annual number of inbound and outbound tourists ranks first among the non-provincial capital airports and ports in the six central provinces. In 2019, more than 80 million tourists from China and abroad visited Zhangjiajie and spread radially to surrounding tourist destinations.
Zhangjiajie is located in the remote inland area and the northwest border of Hunan, but why does it attract the attention of the world? Practice has proved that Zhangjiajie combines the unique tourism resources with creative marketing activities, continues to create hot topics, and continuously amplifies the voice of "Splendid Hunan" and "fairyland Zhangjiajie" at home and abroad.