Procter & Gamble (P&G) is one of the world's largest consumer goods manufacturers and has been one of the key foreign-funded corporations in the Guangzhou Development District, South China's Guangdong province.
The Ohio-headquartered group started its China business with a joint venture in Guangzhou, to produce Head & Shoulders, a type of anti-dandruff shampoo in 1988; that was P&G's first investment in China.
To date, it has over 8,000 employees across the country and operates eight plants, 11 distribution centers and several innovation facilities in cities across China such as Beijing, Chengdu, and Dongguan.
With its country headquarters based in Guangzhou, P&G conducts business for more than 25 brands across 10 categories nationwide, including Pantene, Head & Shoulders, Olay, SK-II, Safeguard, Ariel, Oral-B and Crest. Several of its other global brands are also available to Chinese consumers via its e-store on Tmall, an e-commerce platform owned by Alibaba.
Following more than three decades of development, China has become P&G's second-largest market in the world, after the US, and is now P&G's largest e-commerce market after the company made its first forays into the country's e-commerce market in 2009.
On Sept 5, 2018, P&G announced that it would invest $100 million in its China Digital Innovation Center project in the Guangzhou Development District (GDD).
"The digital innovation center was established within just four months in Guangzhou. Since then, the center has invested $100 million in strengthening innovation in big data, artificial intelligence and other areas," said Matthew Price, president of P&G Greater China.
On July 30, 2021, P&G's Greater China intelligent technology innovation center began operations in Guangzhou's Huangpu district.
On Oct 19, 2021, the Procter & Gamble Company reported first quarter fiscal year 2022 net sales of $20.3 billion, an increase of five percent versus the previous year.
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