Hisense platform Vidaa expands globally with Pluto TV

Vidaa, the world's largest Internet TV cloud platform, owned by Hisense Group, has signed a partnership with Pluto TV, a leading US streaming service provider, according to Hisense.

Under the partnership, people in the US, Europe, and Latin America will be able to enjoy more than 250 Pluto TV channels for free on Hisense's Vidaa system, including TV series, movies, children's channels, lifestyle programs, novels, science and technology programs, music videos, and more.

Chinese electronics giant Hisense said that all its TVs marketed in the US, Europe, and Latin America will have a direct access button for Pluto TV.

Pluto TV is an American internet television service owned by ViacomCBS. Founded in 2013 and based in Los Angeles, California, it is a free, advertiser-supported video on demand service that primarily offers a selection of programming content through digital linear channels designed to emulate the experience of traditional broadcast programming.

During the 2020 CES in Las Vegas, Hisense announced a partnership with well-known streaming service providers such as Tubi and Fubo TV, allowing users in the US, Canada, Australia, and other countries to enjoy more than 20,000 movies and TV shows, as well as customized sports and music content.

The Vidaa platform is a smart TV operating system independently developed by Hisense, and it has been installed overseas more than 20 million times since its launch in 2014.

At this year's CES, Hisense announced the global launch of a brand new modified Vidaa U4 platform. The new platform is based on the integration of platforms such as Netflix, YouTube, and Amazon, and offers more personalized and interactive content and services.

The operating terminals of the Vidaa system are currently used by high-end TV brands such as Hisense, Toshiba, Sharp, and Panasonic. As of Dec 31, 2019, more than 51.27 million people used the system worldwide, according to Hisense.