Zhaojun culture tourism alliance established in Yichang

The Zhaojun Culture Tourism Alliance was recently established in Xingshan county, Yichang city in Hubei province, according to local officials.

Nearly 44 representatives from the Zhaojun Museum and the Zhaojun Culture Research Society attended the event.

During the event, representatives from Hohhot, Baotou, Ordos, Shuozhou, Yulin, Xi'an, Nanyang, Shennongjia and Yichang signed the agreement to cooperate on the promotion of the Zhaojun culture museum.

Li Minchang, director at the Zhaojun Culture Research Center of China Three Gorges University said that the establishment of the Zhaojun Culture Tourism Alliance was expected to help promote the Zhaojun culture, with a focus on harmony and unity across the country.

According to local media reports, the alliance plans to push ahead strategies for industrial integration and build unique tourism routes.