Shenyang festival promotes advertising industry

The 2019 Shenyang International Advertising Festival kicked off in style in Shenyang, a central city in the old northeastern Chinese industrial base in Liaoning, on March 15.

Sponsored by Shanghai Modern International Exhibition Co Ltd and Shenyang Youhao Exhibition Co Ltd, the three-day event served as a platform to boost advertising industry communications and exchanges.

The festival comprised two parts, namely a Summit Forum on Advertising, as well as various exhibitions. 

The festival featured around 1,100 stands, displaying more than 10,000 products and equipment -- including engraving equipment, light box logos, advertising consumables, LED displays, graphic printing and post-press equipment – covering all the product categories in the advertising industry chain.

Over 300 advertising businesses across China were invited to attend the festival, including international exhibitors from Malaysia and Vietnam who came to the event for the first time.

Organizers said the event attracted around 10,000 visitors on its first day.

Visitors peruse various advertising displays at the show on March 15. [Photo/Shenyang wechat]

An exhibitor demonstrates how to produce an advertising poster. [Photo/Shenyang wechat]

The latest in advertising equipment goes on display at the festival. [Photo/Shenyang wechat]

Yang Hanping, chairman of China Advertising Association, speaks at the Summit Forum on Advertising in Shenyang on March 15. [Photo/Shenyang wechat]