Cultural and creative industry

In Hangzhou, capital of East China's Zhejiang Province, the cultural and creative industry, which features a combination of the human brain, culture and technology, has grown from an emerging "fledgling" industry to an important pillar industry in the city and a new engine for its economic development.

Hangzhou's outstanding natural environment and its deep historical and cultural background, developed private economy, as well as its advantages in talent and technology as a home to universities such as Zhejiang University and China Academy of Art, make it an excellent incubator for the cultural and creative industry.