The cultural tourism industry is tourism industry that is set to meet people's consumption needs of cultural tourism with its humanistic and cultural tourism resources. The essence of the tourism industry is creativity; its aim is to improve the quality of people's travels. As an important birthplace of Chinese civilization and one of the world's four ancient capitals, Xi'an now has six world cultural heritage sites, including the site of Emperor Qin Shi Huang's Mausoleum (with Terracotta Army), the Site of Weiyang Palace in Chang'an City of the Western Han Dynasty, the Site of Daming Palace in Chang'an City of the Tang Dynasty, the Giant Wild Goose Pagoda, the Small Wild Goose Pagoda, and the Xingjiao Temple Pagoda. It is also home to 92 national A-level scenic spots, including three 5A-level scenic spots and 28 4A-level scenic spots.
In 2017, Xi'an received 180 million tourists from home and abroad, and the total tourism revenue was 163.3 billion yuan, a year-on-year increase of 20.5 percent and 34.5 percent, respectively, which are new highs in five years. At present, Xi'an City is accelerating the construction of the “Cultural Creation Corridor” led by Qujiang New Zone, and the development of the “Top Ten Cultural Industrial Parks”; advancing the “Famous City, Masters, and Masterpieces” project; building characteristic cultural brands such as Xi’an film and television production industry, performance in the Tang Dynasty style, Xi'an drum music, and the Qinqiang opera; promoting international tourism; integrating tourism, culture, science and technology, convention and exhibition, trade, and sports; and prompting high-quality tourism in full scale.