Shaanxi's first intangible cultural heritage organization launched

The Shaanxi Intangible Cultural Heritage Industry Alliance was established in Xi'an on Jan 19. It is the first organization in Shaanxi to focus on the development and protection of intangible cultural heritage items.

The organization serves as a cooperation and sharing platform for intangible cultural heritage items and integrates "production, learning, research, exhibition and business". It is committed to the protection, preservation and improvement of the intangible cultural heritage industry.

With the aim of "building an intangible cultural heritage preservation community", the alliance will carry out occasional exchanges and enhance cooperation with universities and colleges, promoting the integrative development of the intangible cultural heritage industry.

Shen Jianpeng, chairman of La Seine Enterprise Group and Xi'an Yongxingfang Cultural Development Co, shared Yongxingfang's experiences in the development of intangible culture.

Yongxingfang is a cultural brand that preserves and develops intangible culture. It has created a unique intangible culture environment, integrating intangible culture into the daily lives of average people.

The alliance has provided an effective platform for inheritors and the intangible culture industry. In the future, it will continue to protect and preserve Shaanxi's intangible cultural heritage and spread China's traditional culture around the world.